HypnoBirthing® UK

Lyta · Joined: 21 Nov 2005 Posts: 1 Location: Plymouth, Devon

Hi then, as well as having a website, I advertise in the Yellow Pages, have been doing so for 12 years. Plymouth Directory is out in January and I put my usual advertisement in. Yellow Pages have got in touch with me and said they are allowing no one to put Fertility or Infertility in the advertisement.

I used to put HypnoBirthing Practitioner, and this year I was going to put in HypnoBirthing and Fertility Practitioner, but they have banned it.

I need help - what to put.

lyta humphris
01752 788321
www.hypnospot.co.uk

Doc Martin · Posted: Sat Nov 26, 2005 10:37 am Post subject: Yellow Pages

Hi Lyta

As the old saying goes - sell the sizzle not the sausage - the benefit not the feature.

Feature = Fertility Therapy

Benefit = Babies

If Yellow pages won't let you say Fertility/Infertility say "Baby conception Therapy" or something like that! "Hypnosis as an aid to conceiving a child" - allude to fertility, use terms like "IVF, IUI, Endometriosis, Polycystic ovaries and Natural conception." The people that you want to help will know what you are talking about.

Good luck

Warmest regards

Martin